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Hologram Pioneer John Textor comments on plans for Prince Hologram at the 2018 Super Bowl

Hologram Pioneer John Textor comments on plans for

Prince Hologram at the 2018 Super Bowl

Creator of Virtual Tupac and Virtual Michael Jackson argues Holograms are for the Living; Only with Family support should Late Celebrities be Featured

HOBE SOUND, FL, February 4, 2018 – Mr. John Textor, established pioneer of the holographic music and virtual performance industry, today issued a public statement disclaiming involvement with, and generally commenting on, the rumored Prince Hologram at the NFL’s 2018 Super Bowl.

Regarding tonight’s performance, Mr. Textor’s stated: “In response to significant inbound inquiries regarding tonight’s Super Bowl half-time performance, I can confirm that I am in no way involved in tonight’s Super Bowl half-time appearance of a Prince hologram. I can also confirm that Pulse Evolution Corporation, the company that I founded, is not involved.”

“I believe strongly in the use of computer-generated, digital humans, and holographic imagery, for the creative extension of both living and late celebrities, however,” Mr. Textor continued, “in the case of late celebrities, it is critically important that such performances are created directly with the support of families, loved ones and estate rights holders. This simply cannot happen any other way.”

“In our creation of the computer-generated Tupac at Coachella, we worked closely with Dr. Dre and Snoop, and with the full support of the late Tupac’s mother, to produce a ground-breaking performance that his closest friends and family truly believed the artist would have enjoyed…and we haven’t brought him back to the stage once, since that very special night”, Mr. Textor stated, “and with Virtual Michael Jackson in 2014, I am pleased to repeat that we engaged deeply with Michael’s estate, choreographers, dancers, friends, even having a private moment with his older brother, whose positive reaction still touches me today.”

Mr. Textor concluded, “There is reason the holographic entertainment for late celebrities has been slow to become the multi-billion dollar industry that it has the potential to become…’demand’ isn’t the only part of the equation that matters. Only the artists’ families and closest friends can truthfully represent the wishes of the artists…and if this consideration is sincere, the passion and creativity that follow can lead to truly awe-inspiring and authentic performances that the world should feel free to enjoy.”

About John Textor

Mr. Textor is a globally-recognized entertainment media and technology executive whose companies, programmers and digital artist teams have been responsible for some of the world’s most visually stunning imagery and characters in feature films, live concerts, virtual reality and interactive media.  He is currently Executive Chairman of Evolution|AI Corporation, a digital human technology company focused on the adaptation and development of human animation technology to enable diverse artificial intelligence platforms to interact with consumers in the relatable form of a human face.

He is also a founder and leading shareholder of Pulse Evolution Corporation (OTC: “PLFX”), a pioneer and leading developer of hyper-realistic digital humans for holographic live performances, virtual reality, augmented reality and artificial intelligence.  Mr. Textor was previously Chairman and CEO of Digital Domain, the legendary Oscar-winning visual effects company, founded by director James Cameron, responsible for the visual effects of more than 100 large-scale feature films.

Mr. Textor is widely credited as a leading pioneer of the creation of hyper-realistic digital humans in feature films and in the new industry of Holographic Entertainment. As Chairman and CEO of legendary visual effects company Digital Domain, Mr. Textor’s team was responsible for the most convincing digital humans, such as Brad Pitt’s aged character in The Curious Case of Benjamin Button, Jeff Bridges’ younger form in Tron: Legacy, and various digital human characters in Disney’s Maleficent. Mr. Textor and his team partnered with Dr. Dre to produce the 2012 appearance of Virtual Tupac Shakur at the Coachella Valley Music Festival. In 2014, Mr. Textor’s Pulse Evolution produced Virtual Michael Jackson at the 2014 Billboard Music Awards, generating more than 35 million YouTube views and 98 billion Internet impressions worldwide. In 2015, Mr. Textor’s new hologram music industry secured ‘pop culture status’ as Mr. Textor and his partner Frank Patterson were parodied in the ‘Hologram episodes’ of the globally successful animated sitcom, South Park. 

He was Chairman of Digital Domain, a leading global visual effects company, and Producer and Executive Producer of Ender’s Game, a science fiction fantasy film released in 2013. He was Chairman of the Board and principal owner of Sims Snowboards, the world’s 2nd leading snowboard brand, with which Mr. Textor also created the World Snowboarding Championship. Mr. Textor is a graduate of Wesleyan University in Middletown, CT.

About Pulse Evolution Corporation

The Company is a recognized pioneer and leading developer of hyper-realistic digital humans for entertainment, virtual reality, augmented reality and artificial intelligence. Pulse is most popularly known for producing the animated digital human likeness of the late Michael Jackson that appeared in a live performance of the Billboard Music Awards on May 18, 2014, seen by more than 11 million television viewers and generating more than 2,400 news articles and 98 billion Internet impressions.

Founded by the world’s leading executives and producers of photorealistic digital humans, such as the lead character from the film “The Curious Case of Benjamin Button” and the concert experience “Tupac at Coachella’, Pulse Evolution is currently developing computer-generated digital humans for entertainment and media applications, such as holographic live performances, virtual reality, augmented reality and artificial intelligence. The Company has a multi-year revenue share agreement with the Estate of Michael Jackson, and the Company also counts the estates of Michael Jackson, Elvis Presley and Marilyn Monroe as significant shareholders.

The Company sees digital humans emerging as ubiquitous in society, culture and industry. They will not only perform for audiences on stage or in film, but they will also represent individual consumers as digital likeness avatars, in realistic and fantasy form, appearing and interacting on the consumer’s behalf in electronic and mobile communication, social media, video games and virtual reality. Future digital humans will provide a relatable human interface for artificial intelligence applications, ‘thinking’ machine systems that, through the Company’s technology, will appear as realistic communicating humans in mobile devices, digital signage, classrooms and through lightweight wearable augmented reality glasses and virtual reality headsets. The Company’s long-term goal is to develop its technology beyond entertainment applications, ultimately supporting licensees and joint venture partners who are seeking to build the ‘face’ of artificial intelligence, to provide a human form to interactive artificially intelligent computer beings. 

Pulse has operations in Hobe Sound, Florida and Las Vegas, Nevada.


John Textor Discusses Posthumous Performances with the USA Today

John Textor on The Future of Digital Performances

A few days after the record breaking “Slave to the Rhythm” performance by a 3D recreation of late performer Michael Jackson at the Billboard Music Awards,  John Textor sat down with the USA Today to discuss the future of these types of performances.

As Textor is quoted in the full page story:

“We’re hearing from a lot of estates and promoters saying, ‘We’re ready for a concert,’ ” says Pulse Executive Chairman John Textor, whose Florida-based company has its computer-generated image headquarters just north of San Francisco in George Lucas’ old haunts.

John Textor is quick to point out that this type of performance is incredibly complex to pull off and very labor intensive. He is quoted as follows: “if we’re going to bring a Michael or an Elvis back into this form of stage entertainment, it must be story-based. You can’t have Elvis sitting on a stool singing 20 songs. That won’t work.”

Bob Marley, Elvis, Janis Joplin, Frank Sinatra, Jimi Hendrix?

Beyond the late, great MJ, there are literally dozens of performers that one can imagine wanting to see. In fact, there is a case to be made that these older celebrities are not as fresh in the mind of today’s audiences as Michael was.

There are entire generations that know the songs of Elvis but never got the chance to see them performed live. Whether it be on a tour or at a permanent venue the idea is extremely intriguing. Plus, with today’s carefully and tightly choreographed (e.g often lip-synced) performances it is not a giant leap to imagine that a projected performance could have the same impact on the crowd.

John Textor and Pulse have been meeting with several estates. “”I stress to them that they need to bring their analog asset into the digital world, and protect those rights,” says Textor.

See More on This At the USA Today WEBSITE
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